character – recycling typography

 

Why should they be demolished?

“We choose the letters that have character, take them, replace the old neon tubes with LED’s, check that they are ok and put them on our website”, says Aleksi Hautamäki, one of the founders of the Finnish company called Character, which recycles the signs to be used as individual letters. “These pieces of typography are all unique design objects, why should they be demolished?”

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