ie identity indent


Identity Indent

This is a reworking of the logo for my company Iconic Existence Limited.

The aim was to create a more material based sculptural element to our logo using a combination of tactile digital process and photographic finishing. The logo was produced digitally and then pushed to print. Using both a light box for back illumination through print media and face lighting it was possible to create a clean relief effect, which was then photographed.

This kind of process is an element that runs throughout my work. The emphasis is on creating artwork that has integrity in both process and finish without the over use of digital filters .